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I can see their hearts are in the right place, but the attention to detail is vital if you don’t want to alienate gamers – and there’s a lot of competition out there. For example, not putting an extra sprue of connectors in the Deadzone box was a silly and annoying decision. As was not matching the photos of the figures on the box to the contents, and some of the casting issues – having a casting line go horizontally against a billowing cloak or across a face is just not on.

Sounds like they need to employ a few good experienced production and fulfilment managers. Really, there’s no excuse for still getting these basics wrong after several campaigns.